A masterful storyteller with a passion for the unknown.
Finding out the “why” invigorates me. Understanding the cognitive dissonance that occurs in people’s everyday lives and how it affects their purchasing decisions fascinates me. I help companies move at the “speed of culture”. I embrace complexity and aim to be a “culture add” and not a “culture fit”. If you’re looking for a creative problem solver with an eye for cultural nuance and a passion for bringing human truths to life, your search ends here.
Saatchi & Saatchi
2022 - Present
As a Senior Strategist, I lead the evolution of Toyota Prius, Camry, GR, and Toyota’s retail division.
TracyLocke
2021 - 2022
As a Strategic Planner, I provided consumer insights and recommendations to a vast client portfolio that includes Pizza Hut, Pepsi, and Godiva.
Omnicom Commerce Group
2021 - 2022
As Co-Chair of The Black ERG, I assisted in creating and leading initiatives for our agencies.
Cardinal Change Consulting
2021
As a Research Assistant, I compiled secondary research that would inform the ADCOLOR State of the Workplace Study: Retention Outlook, a national multicultural retention project.